Over the next month, we\u2019ll be diving deeper into exactly how Amazon achieved these results. For example, whether the products exhibited significant price changes and\/or greater advertising exposure on certain search pages. In the meantime, a major takeaway for brands and sellers should be that Amazon is very good at playing its own game. Outside of these more tactical changes, one constant is that across Amazon\u2019s roster of brands, product pages are rich with imagery, and have clear product titles and rich, benefit-laden descriptions. Brands operating in categories with Amazon private label competitors are well served by looking at what those brands are doing and learning from those practices.<\/p>\n\n\n\n

Methodology:<\/p>\n\n\n\n

Data in the Best Seller badge analyses is reflective of products appearing on page one across the top one thousand Amazon US search terms for each day during the study period (August 1 – December 31, 2021). Data in the Amazon’s Choice analysis is reflective of products appearing on page one across the top one thousand Amazon US search terms between November 25 and November 29, 2021, with that same consistent set of search terms being analyzed between August 1 and December 31, 2021. Roughly 80 different Amazon private label brands were cataloged for the purposes of this analysis. <\/p>\n","protected":false},"excerpt":{"rendered":"

More than five months worth of Amazon activity demonstrates how the retailer’s roster of private label brands captured valuable Best Seller and Amazon’s Choice badges in the lead up to Cyber Week 2021<\/p>\n","protected":false},"author":15,"featured_media":643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,3],"tags":[6,19,20,10,11,12,21],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-science","category-retail-media","category-retail-strategy","tag-amazon","tag-amazon-search","tag-best-sellers","tag-cyber-week","tag-data","tag-holiday","tag-private-label"],"acf":[],"yoast_head":"\n