We examined roughly 39,000 search terms that exhibited the largest jumps in popularity on Amazon during the week directly preceding Valentine\u2019s Day 2021. Of those terms, we identified 1,127 that were directly related to Valentine\u2019s Day shopping (e.g. terms including the word \u2018valentines\u2019, \u2018valentine\u2019, \u2018gift for husband\u2019 etc.)<\/p>\n\n\n\n

To visualize the ramp up to Valentine\u2019s Day 2022, we mapped the relative popularity of these terms on Amazon during the month of January 2022. The results show that a majority of those terms were in the top one million most searched for terms by mid-January, and that figure rose to more than 80% by the end of the month. <\/p>\n\n\n\n

Meanwhile, roughly 3% of terms reached the top 100,000 most searched for terms and a further 3% were among the top 50,000.<\/p>\n\n\n\n