The biggest takeaway from these findings is that, at a minimum, Amazon\u2019s Private Label brands are doing a terrific job executing on the metrics that play into achieving Amazon\u2019s Choice badges on the most popular search terms. For brands, even popular ones, this bolsters the imperative for setting an aggressive advertising strategy on key popular terms for individual products. This is on top of consistently keeping popular products competitively priced, and maintaining product detail pages updated with rich content that is optimized for conversions on terms rising in popularity as they develop over time.<\/p>\n\n\n\n

Methodology<\/h2>\n\n\n\n

Data in this analysis is reflective of products appearing on page one across the top ten thousand Amazon US search terms between February 1 and February 28, 2022. Categorization of the terms is based on the top-level category attached to a majority of products appearing across a given search results page.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon Private Label brands consistently capture large shares of Amazon’s Choice badges on the most popular terms across categories.<\/p>\n","protected":false},"author":15,"featured_media":651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,3],"tags":[6,7,37,11,18],"class_list":["post-735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-science","category-retail-media","category-retail-strategy","tag-amazon","tag-amazon-advertising","tag-competition","tag-data","tag-strategy"],"acf":[],"yoast_head":"\n