Momentum Commerce<\/a>, a modern digital retail consultancy, today announced the launch of app.momentumcommerce.com \u2013 a platform containing reporting, insights, and advanced strategic tools that helps brands understand what is happening in their Amazon business, why it happened, and what they should do to grow. The new Web-based software connects multiple years’ worth of Amazon search and product data together with Amazon Seller Central and Amazon Vendor Central information, layered with sharp visuals and data enrichments to make insights clear and actionable.<\/p>\n\n\n\n

The app provides brands with a deep accounting for their own progress on Amazon across advertising, inventory, digital shelf, and other key business functions. Additionally, metrics can be benchmarked against competitors, and research tools illuminate the “state of play” of other categories on Amazon when investigating potential new product launches.<\/p>\n\n\n\n

To this point, app.momentumcommerce.com features flexible filtering by geography, category, and product as well as the ability to easily compare timeframes and spot trends. This gives users tremendous control over exactly what they want to measure, research, or analyze \u2013 whether they are an executive or an ecommerce practitioner.<\/p>\n\n\n\n

The suite of tools at app.momentumcommerce.com is available to clients of Momentum Commerce, with functionality including:<\/p>\n\n\n\n

Retail Analytics<\/strong><\/p>\n\n\n\n

Critical revenue, operational, and sales metrics, with normalized data for 1P, 3P, and hybrid Amazon brands. This includes sales, units sold, share of voice, glance views, pricing, buy box win rate, inventory run rate, inventory value, and unhealthy\/unsellable inventory value, among other data points.<\/p>\n\n\n\n

Advertising Analytics<\/strong><\/p>\n\n\n\n

Important Amazon advertising statistics, contextualized in a way designed to assist with decision making. This includes ad spend, ad-derived sales, ACOS, TACOS, paid share of voice, breakdowns by targeting type, sales and spend benchmarks by category, budget tracking, and best opportunities for additional revenue, among other metrics.<\/p>\n\n\n\n

Market Explorer<\/strong><\/p>\n\n\n\n

Wide-ranging research tool that unveils more than 30 different statistics collected across every category and sub-category on Amazon. Metrics include keyword popularity ranks, ad density, share of top brands advertising, pricing averages and distributions, coupon rates, review and rating characteristics, top 10 brand share of voice, and best-seller rank survivorship rates.<\/p>\n\n\n\n

Brand Explorer<\/strong><\/p>\n\n\n\n

Deeply targeted research tool comparing any brand on Amazon to the top 25 brands in any selected category or sub-category across a wide range of metrics. This includes share of voice, average price, coupon rates, average review counts, top best-seller ranked products, and number of best seller or Amazon’s Choice badges, among other statistics.<\/p>\n\n\n\n

Inventory Overview<\/strong><\/p>\n\n\n\n

Comprehensive accounting of inventory performance across Amazon, designed for both 1P and 3P Amazon businesses. Filterable on a country, category, and product basis, the toolset reports on units shipped, inventory value, inventory run rate, weeks on hand, unsellable inventory, and inbound inventory quantity, among other metrics.<\/p>\n\n\n\n<\/a>\n\n\n