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{"id":757,"date":"2022-04-21T09:55:31","date_gmt":"2022-04-21T13:55:31","guid":{"rendered":"https:\/\/momentumcommerce.com\/?p=757"},"modified":"2022-04-21T09:55:31","modified_gmt":"2022-04-21T13:55:31","slug":"amazon-clothing-shoes-jewelry-report-2022","status":"publish","type":"post","link":"https:\/\/dev.codegreene.com\/momentum\/amazon-clothing-shoes-jewelry-report-2022\/","title":{"rendered":"Momentum Commerce 360: Amazon Clothing, Shoes & Jewelry Category"},"content":{"rendered":"\n

Particularly over the last several years, Amazon has put a particular emphasis on its fashion offerings. The end result is that Amazon is now the biggest clothing retailer in the United States<\/a>, according to Wells Fargo – significantly ahead of second-place Walmart. Yet the dynamics at play within the Amazon Clothing, Shoes & Jewelry category itself change considerably on a subcategory-by-subcategory basis.<\/p>\n\n\n\n

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In this Momentum Commerce 360 report, we examine months of Amazon data to detail a number of metrics that shed light on the market dynamics at play in the Clothing, Shoes & Jewelry category on Amazon. This includes organic and paid Share of Voice (SOV) data both at a category and sub-category level, with comparisons to six months prior to highlight the visibility and stability of individual brands. Additionally, we analyzed best-seller rank (BSR) survivorship data, which measures how well a given product can maintain a top BSR over time.<\/p>\n\n\n\n

Fill out the form below to download the full report, and check out our Amazon Brand Index<\/a> tool for even more SOV data.<\/p>\n\n\n\n

What’s in the Report:<\/h2>\n\n\n\n
  • Category and sub-category paid and organic SOV data
    • February 2022 vs. August 2021 comparisons<\/li><\/ul><\/li>
    • Top organic, paid, and fastest-rising brands by category and sub-category<\/li>
    • 3, 6, and 12 month BSR survivability rates in the Clothing, Shoes & Jewelry category<\/li>
    • Key strategic and tactical takeaways from this data for Clothing, Shoes & Jewelry brands<\/li><\/ul>\n\n\n