acf domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/momentum/public_html/wp-includes/functions.php on line 6131reading-time-wp domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/momentum/public_html/wp-includes/functions.php on line 6131At Perpetua’s Growth Lab Conference<\/a> in June 2022, Momentum Commerce director of retail media services Kelsey Robb<\/a> presented a deep dive into Amazon testing strategies. This included broader keys for success when planning and executing experiments on the retail site.<\/p>\n\n\n\n For some background, the team at Momentum Commerce works extensively with brands, aggregators and private equity firms to evaluate both market conditions and proper growth strategy for individual products and entire catalogs. These projects involve tracking a range of key levers of Amazon success<\/a>, including pricing, in-stock rates, advertising execution, reviews and ratings, and product content. <\/p>\n\n\n\n Each test is tailored to client goals, their market dynamics, and what they are looking to learn. But as an organization, we’ve learned to really get the best results and takeaways from a test, scoping and test construction shouldn\u2019t just be conducted by humans or technology alone. Humans can help structure the test to fit the business\u2019 true needs and goals, while good technology can help better identify measurement characteristics and analyze the results themselves.<\/p>\n\n\n\n Kelsey’s presentation goes into detail on how to put these concepts into practice, turning business problems into data problems that ultimately become data and business solutions.<\/p>\n\n\n <\/p>\n <\/p>\n <\/p>\n <\/p>\nAmazon Testing Topics Covered in the Presentation<\/h2>\n
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