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{"id":810,"date":"2022-07-15T10:00:25","date_gmt":"2022-07-15T14:00:25","guid":{"rendered":"https:\/\/momentumcommerce.com\/?p=810"},"modified":"2022-07-15T10:00:25","modified_gmt":"2022-07-15T14:00:25","slug":"2022-amazon-prime-day-brand-scoreboard","status":"publish","type":"post","link":"https:\/\/dev.codegreene.com\/momentum\/2022-amazon-prime-day-brand-scoreboard\/","title":{"rendered":"The 2022 Amazon Prime Day Brand Scoreboard"},"content":{"rendered":"\n

Momentum Commerce today announced the release of the 2022 Amazon Prime Day Brand Scoreboard<\/a>. This resource provides a unique accounting of how hundreds of thousands of different brands across more than 1,500 categories approached Amazon Prime Day 2022 \u2013 whether they cut prices, increased their advertising investment, or largely sat tight.<\/p>\n\n\n\n

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Visitors to the Amazon Prime Day Brand Scoreboard can select any Amazon category or subcategory they wish to examine. Then users can sort the corresponding list of brands by average product price or paid share of voice (SOV) before Prime Day, during Prime Day, or as a percentage change between the two periods.<\/p>\n\n\n\n

To power the Prime Day Brand Scorecard, Momentum Commerce tapped its vast repository of Amazon data and advanced data science products, capturing more than two-week’s worth of pricing and paid SOV data for every brand and product that appeared on page one across the top one million search terms on Amazon. The tool provides those figures, along with comparing those two-week averages to what was observed during Prime Day 2022.<\/p>\n\n\n\n

Some unique takeaways from the dataset:<\/p>\n\n\n\n