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{"id":819,"date":"2022-08-03T10:05:14","date_gmt":"2022-08-03T14:05:14","guid":{"rendered":"https:\/\/momentumcommerce.com\/?p=819"},"modified":"2022-08-03T10:05:14","modified_gmt":"2022-08-03T14:05:14","slug":"amazon-search-trends-tool","status":"publish","type":"post","link":"https:\/\/dev.codegreene.com\/momentum\/amazon-search-trends-tool\/","title":{"rendered":"Introducing the Amazon Search Trends Tool"},"content":{"rendered":"\n

Momentum Commerce today announced the launch of its Amazon Search Trends Tool<\/a>. The free interface provides comprehensive views into what search terms are most associated with a certain brand’s products on Amazon, what search terms present the biggest potential opportunities for a brand, along with individual search term volume on Amazon over time.<\/p>\n\n\n\n

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In this way, the Amazon Search Trends Tool by Momentum Commerce addresses a major blind spot for brands. Many brands and investors are accustomed to using Google Trends data to plan new product development or inform their merger and acquisition strategy. However, transactional search activity has increasingly migrated from Google to Amazon<\/a>, creating a gap in the market for this type of intelligence. <\/p>\n\n\n\n

Amazon’s own reporting on search frequency is limited to simple ranks on a monthly, weekly, or daily basis, with no ability for brands or investors to truly discern how many actual times a given term is searched, and how that shifts over time. This presents understandable roadblocks when setting a strategy around modifying product detail page content to maximize discoverability, where to focus additional advertising spend, or researching a product or brand’s trajectory on Amazon.<\/p>\n\n\n\n

\u201cMany of our strategy consulting clients rely on Amazon search data to inform strategic decision making surrounding what products to develop or brands to acquire,\u201d said Eileen Devor, Head of Strategy at Momentum Commerce. “The new Amazon Search Trends tool unveils this data quickly and simply, speeding up that research and decision-making process.”  <\/p>\n\n\n\n

Users of Momentum Commerce\u2019s Amazon Search Trends Tool simply select one of over 100,000 brands selling on Amazon. Momentum Commerce’s expansive data set and advanced data science capabilities then provide a series of breakdowns around that brand’s presence and opportunity on Amazon.<\/p>\n\n\n\n

Each of these breakdowns comes with actual monthly search volume estimates since October 2021 attached, with full data tables and interactive visualizations:<\/p>\n\n\n\n