What made you want to make the jump to Momentum Commerce?<\/strong><\/p>\n\n\n\n

From my time in college I have some marketing background, both as a minor during my undergrad and then a separate product marketing certification. Then, when I was in luxury retail, I really fell in love with brands and what makes them special. I felt right away that this was more my jam, and eCommerce is the fastest growing, most lucrative platform for brands, so that\u2019s where I gravitated. To start that journey of my career I wanted a CEO mentor. I reached out to a few folks completely cold, and one of them was John Shea. After chatting with him, he suggested I apply for a role at Momentum Commerce, and a few weeks later I got the job. So my transition to eCommerce was a bit quicker than expected, but I was overjoyed at being able to make that change in my career.<\/p>\n\n\n\n

How would you describe the journey so far?<\/strong><\/p>\n\n\n\n

It\u2019s been a fun one! At first I was scared, but it\u2019s awesome to have the support of a team, and lean in on my intrinsic motivation to learn a lot quickly. I\u2019ve worked with awesome brands like XMONDO, and helping drive their success has been incredibly rewarding. To be honest, at first I didn’t know if I was going to like it – Amazon-centric eCommerce is naturally a bit more niche, but it’s been really fun. Advertising is a cool challenge that has immediate results, naturally holds you accountable to goals, and necessitates you constantly adjusting to meet them.<\/p>\n\n\n\n

What\u2019s your favorite work memory?<\/strong><\/p>\n\n\n\n

I mean, it has to be the Newport summit this summer. Hanging out and getting to know everyone a bit more was so much fun. There was a lot of laughing and bonding watching this one man act at a bar in Newport doing everything from Beyonce to country music.<\/p>\n\n\n\n

More broadly, the whole experience really helped foster more of a whole company relationship. I had built relationships before the summit with different pockets of the company, but not collectively with the whole company. By the end, I had this \u2018wow\u2019 moment – everyone\u2019s on the same page individually and collectively. Just reinforced that this is a great company I want to stick with!<\/p>\n\n\n\n

What are your favorite things to do outside of work?<\/strong><\/p>\n\n\n\n

I like to go to the gym, but my favorite activity is collecting odd things. I\u2019ve got a lot of Simpsons artwork, 3D-printed character heads, and other quirky things. I love art and graphic design, so stuff like this just brings me a lot of joy.<\/p>\n\n\n\n

What\u2019s a fact about you that might surprise some people?<\/strong><\/p>\n\n\n\n

I ziplined across a lake full of alligators one time. A little scary, but memorable.<\/p>\n","protected":false},"excerpt":{"rendered":"

Grace Abraham, a retail media analyst at Momentum Commerce, chats about her journey into the eCommerce space, and what makes her work rewarding<\/p>\n","protected":false},"author":15,"featured_media":750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,5],"tags":[33,27,29,18],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-press","category-retail-media","tag-careers","tag-news","tag-retail-services","tag-strategy"],"acf":[],"yoast_head":"\n