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{"id":899,"date":"2022-12-08T09:45:19","date_gmt":"2022-12-08T14:45:19","guid":{"rendered":"https:\/\/momentumcommerce.com\/?p=899"},"modified":"2022-12-08T09:45:19","modified_gmt":"2022-12-08T14:45:19","slug":"amazon-searches-with-no-reviews","status":"publish","type":"post","link":"https:\/\/dev.codegreene.com\/momentum\/amazon-searches-with-no-reviews\/","title":{"rendered":"Amazon Searches with No Reviews Displayed Jump 3X; Little Impact to BSR"},"content":{"rendered":"\n<p>Last month, we noticed some anecdotal evidence of searches on Amazon showing no reviews for all results outside of Sponsored Brands listings. To help quantify this issue, Momentum Commerce dove into our massive repository of Amazon search data.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"1224\" data-id=\"904\" src=\"https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/whey-no-reviews.png\" alt=\"\" class=\"wp-image-904\" srcset=\"https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/whey-no-reviews.png 666w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/whey-no-reviews-163x300.png 163w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/whey-no-reviews-557x1024.png 557w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><figcaption>Example of &#8216;No Review&#8217; Search on Amazon US<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"1229\" data-id=\"905\" src=\"https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/rhodiola-no-reviews.png\" alt=\"\" class=\"wp-image-905\" srcset=\"https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/rhodiola-no-reviews.png 666w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/rhodiola-no-reviews-163x300.png 163w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/rhodiola-no-reviews-555x1024.png 555w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><figcaption>Example of &#8216;No Review&#8217; Search on Amazon US<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><strong>The Research:<\/strong><\/p>\n\n\n\n<p>Momentum Commerce analyzed the presence of review information listed on Amazon search results pages (SERPs) from April 1 through October 31, 2022. Searches were categorized based on what products appeared on the SERP. To maintain a consistent set of terms, all portions of the analysis were against the top 500,000 search terms on Amazon over the course of October 2022.<\/p>\n\n\n\n<p><strong>The Story:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In both August and October 2022, the number of search results pages (SERPs) across Amazon displaying no reviews jumped by 3X from prior levels<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1753\" height=\"1039\" src=\"https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp.png\" alt=\"\" class=\"wp-image-900\" srcset=\"https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp.png 1753w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp-300x178.png 300w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp-1024x607.png 1024w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp-768x455.png 768w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp-1536x910.png 1536w\" sizes=\"auto, (max-width: 1753px) 100vw, 1753px\" \/><\/a><figcaption>Total &#8216;No Review&#8217; Amazon Searches on Amazon US<\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li>However, the share of searches this represents on Amazon remains relatively low &#8211; between 0.01 and 0.02% on any given day within the analysis. This does vary significantly by category, with Health &amp; Household searches leading the way.<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp-category.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1753\" height=\"1039\" src=\"https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp-category.png\" alt=\"\" class=\"wp-image-901\" srcset=\"https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp-category.png 1753w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp-category-300x178.png 300w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp-category-1024x607.png 1024w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp-category-768x455.png 768w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-serp-category-1536x910.png 1536w\" sizes=\"auto, (max-width: 1753px) 100vw, 1753px\" \/><\/a><figcaption>Frequency of &#8216;No Review&#8217; SERPs on Amazon US by Category<\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li>There\u2019s little evidence suggesting the increasing frequency of \u201creviewless searches\u201d are having broader impacts in terms of best-seller rank (BSR) durability. Higher \u2018no review\u2019 rate categories like Health &amp; Household saw similar month-over-month BSR degradation rates as categories like Electronics, which demonstrated comparatively low rates over the same timeframe.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1753\" height=\"1039\" src=\"https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-BSR-category.png\" alt=\"\" class=\"wp-image-902\" srcset=\"https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-BSR-category.png 1753w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-BSR-category-300x178.png 300w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-BSR-category-1024x607.png 1024w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-BSR-category-768x455.png 768w, https:\/\/dev.codegreene.com\/momentum\/wp-content\/uploads\/2022\/12\/no-review-BSR-category-1536x910.png 1536w\" sizes=\"auto, (max-width: 1753px) 100vw, 1753px\" \/><figcaption>BSR Survivability by Category on Amazon US<\/figcaption><\/figure>\n\n\n\n<p><strong>Biggest Takeaways for Brands:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The growing incidence of review-less searches demonstrates the need to look beyond \u2018review moats\u2019 as the sole means of differentiation. While review counts and ratings will remain important, brands should seek to improve their relative price and share of voice wherever possible in order to remain dominant.<\/li><li>Amazon will continue to test and deploy relatively major changes to the search experience. The more you can track these changes as they occur <a href=\"https:\/\/app.momentumcommerce.com\/apps\/amazon-search-trends\">through data tools<\/a> or partnerships, the better you\u2019ll be able to gauge potential implications and tactical countermeasures.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Momentum Commerce\u2019s Turkey 5 Leaderboard tracks full months&#8217; worth of search, advertising, and pricing trends across thousands of categories &#038; tens of thousands of brands<\/p>\n","protected":false},"author":15,"featured_media":903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,3],"tags":[6,7,19,11,25,18],"class_list":["post-899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-science","category-retail-media","category-retail-strategy","tag-amazon","tag-amazon-advertising","tag-amazon-search","tag-data","tag-research","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Searches with No Reviews Displayed Jump 3X; 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