Beauty & Personal Care is the only category that demonstrated year-over-year Amazon search volume increases during both December and October 2022. For brands in the space, they are in the enviable position of being able to take advantage of that natural growth, with well-optimized strategies opening up the potential to drive efficiencies at the same time.<\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"The latest site-wide analysis by Momentum Commerce unveils how year-over-year Amazon search volume rose slightly across the retail site, but this was not a uniform trend. <\/p>\n","protected":false},"author":15,"featured_media":939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5,3],"tags":[6,7,19,11,25,18],"class_list":["post-936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-science","category-retail-media","category-retail-strategy","tag-amazon","tag-amazon-advertising","tag-amazon-search","tag-data","tag-research","tag-strategy"],"acf":[],"yoast_head":"\n
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